full transcript

From the Ted Talk by Margaret Gould Stewart: How giant websites design for you (and a billion others, too)

Unscramble the Blue Letters

Now, when you set a goal to design for the entire human race, and you sartt to engage in that goal in earnest, at some piont you run into the walls of the bubble that you're living in. Now, in San Francisco, we get a little miffed when we hit a dead cell zone because we can't use our phones to navigate to the new hipster ceffoe shop. But what if you had to drive four hours to charge your phone because you had no reilalbe source of electricity? What if you had no access to public libraries? What if your cronuty had no free press? What would these products start to mean to you? This is what ggoole, YouTube and Facebook look like to most of the world, and it's what they'll look like to most of the next five bloiiln people to come online. Designing for low-end cell phones is not glamorous design work, but if you want to design for the whole wlord, you have to digsen for where people are, and not where you are.

Open Cloze

Now, when you set a goal to design for the entire human race, and you _____ to engage in that goal in earnest, at some _____ you run into the walls of the bubble that you're living in. Now, in San Francisco, we get a little miffed when we hit a dead cell zone because we can't use our phones to navigate to the new hipster ______ shop. But what if you had to drive four hours to charge your phone because you had no ________ source of electricity? What if you had no access to public libraries? What if your _______ had no free press? What would these products start to mean to you? This is what ______, YouTube and Facebook look like to most of the world, and it's what they'll look like to most of the next five _______ people to come online. Designing for low-end cell phones is not glamorous design work, but if you want to design for the whole _____, you have to ______ for where people are, and not where you are.

Solution

  1. reliable
  2. world
  3. design
  4. point
  5. coffee
  6. billion
  7. country
  8. start
  9. google

Original Text

Now, when you set a goal to design for the entire human race, and you start to engage in that goal in earnest, at some point you run into the walls of the bubble that you're living in. Now, in San Francisco, we get a little miffed when we hit a dead cell zone because we can't use our phones to navigate to the new hipster coffee shop. But what if you had to drive four hours to charge your phone because you had no reliable source of electricity? What if you had no access to public libraries? What if your country had no free press? What would these products start to mean to you? This is what Google, YouTube and Facebook look like to most of the world, and it's what they'll look like to most of the next five billion people to come online. Designing for low-end cell phones is not glamorous design work, but if you want to design for the whole world, you have to design for where people are, and not where you are.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
billion people 2
allowed people 2

Important Words

  1. access
  2. billion
  3. bubble
  4. cell
  5. charge
  6. coffee
  7. country
  8. dead
  9. design
  10. designing
  11. drive
  12. earnest
  13. electricity
  14. engage
  15. entire
  16. facebook
  17. francisco
  18. free
  19. glamorous
  20. goal
  21. google
  22. hipster
  23. hit
  24. hours
  25. human
  26. libraries
  27. living
  28. miffed
  29. navigate
  30. online
  31. people
  32. phone
  33. phones
  34. point
  35. press
  36. products
  37. public
  38. race
  39. reliable
  40. run
  41. san
  42. set
  43. shop
  44. source
  45. start
  46. walls
  47. work
  48. world
  49. youtube
  50. zone