full transcript
From the Ted Talk by Margaret Gould Stewart: How giant websites design for you (and a billion others, too)
Unscramble the Blue Letters
Now, when you set a goal to design for the entire human race, and you sartt to engage in that goal in earnest, at some piont you run into the walls of the bubble that you're living in. Now, in San Francisco, we get a little miffed when we hit a dead cell zone because we can't use our phones to navigate to the new hipster ceffoe shop. But what if you had to drive four hours to charge your phone because you had no reilalbe source of electricity? What if you had no access to public libraries? What if your cronuty had no free press? What would these products start to mean to you? This is what ggoole, YouTube and Facebook look like to most of the world, and it's what they'll look like to most of the next five bloiiln people to come online. Designing for low-end cell phones is not glamorous design work, but if you want to design for the whole wlord, you have to digsen for where people are, and not where you are.
Open Cloze
Now, when you set a goal to design for the entire human race, and you _____ to engage in that goal in earnest, at some _____ you run into the walls of the bubble that you're living in. Now, in San Francisco, we get a little miffed when we hit a dead cell zone because we can't use our phones to navigate to the new hipster ______ shop. But what if you had to drive four hours to charge your phone because you had no ________ source of electricity? What if you had no access to public libraries? What if your _______ had no free press? What would these products start to mean to you? This is what ______, YouTube and Facebook look like to most of the world, and it's what they'll look like to most of the next five _______ people to come online. Designing for low-end cell phones is not glamorous design work, but if you want to design for the whole _____, you have to ______ for where people are, and not where you are.
Solution
- reliable
- world
- design
- point
- coffee
- billion
- country
- start
- google
Original Text
Now, when you set a goal to design for the entire human race, and you start to engage in that goal in earnest, at some point you run into the walls of the bubble that you're living in. Now, in San Francisco, we get a little miffed when we hit a dead cell zone because we can't use our phones to navigate to the new hipster coffee shop. But what if you had to drive four hours to charge your phone because you had no reliable source of electricity? What if you had no access to public libraries? What if your country had no free press? What would these products start to mean to you? This is what Google, YouTube and Facebook look like to most of the world, and it's what they'll look like to most of the next five billion people to come online. Designing for low-end cell phones is not glamorous design work, but if you want to design for the whole world, you have to design for where people are, and not where you are.
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
billion people |
2 |
allowed people |
2 |
Important Words
- access
- billion
- bubble
- cell
- charge
- coffee
- country
- dead
- design
- designing
- drive
- earnest
- electricity
- engage
- entire
- facebook
- francisco
- free
- glamorous
- goal
- google
- hipster
- hit
- hours
- human
- libraries
- living
- miffed
- navigate
- online
- people
- phone
- phones
- point
- press
- products
- public
- race
- reliable
- run
- san
- set
- shop
- source
- start
- walls
- work
- world
- youtube
- zone